Nice To Meet You.

With 15+ years of digital marketing experience, I am a creative and analytical marketing expert who is dedicated to scaling customer acquisition through a variety of channels. I strategically lead initiatives that engage customers, drive web traffic, increase customer lists and optimize conversion.

My background consists of working with organizations in differing stages of maturity. I started my career at Shopbop.com, a subsidiary of Amazon.com, when online marketing was in its infancy stages, had exposure to all digital channels, and grew traffic and sales by more than 700% during my tenure. Most recently I was VP of Marketing for Jofit, a women's activewear brand and in just under 2 years grew traffic and sales by nearly 200%.

In 2018 I joined NewSpring, a private equity firm that invests in the lower middle market, as a member of their Holdings Fund Value Creation Team. I work alongside leadership executives to turn vision into marketing strategy, with a focus on digital experience and leveraging digital channels for customer acquisition.