People don’t read… that’s right… I said it. Online users are scattered, multi-tasking, jumping from website to website, section to section. They scan, read the headlines, read the large quotes, study the images, but rarely read. But this defies the notion that marketers create keyword rich content for better search engine rankings (SEO). Rest assured, a content marketing strategy can achieve both SEO and viral sharing goals.
Why Content Marketing Matters
Just a quick search of “content marketing” in google trends shows that marketers and businesses are focusing on their content marketing strategy. Content is key for engagement and engagement builds brand loyalty.
Top 5 Content Marketing Tips
Make It Visual: Don’t tell me, show me. Images help break up copy and illustrate your topic. Plus images encourage social sharing and increase click through rates.
Make It Snackable: Summarize your points, make a list, keep it brief.
Make It Shareable: Include social sharing links on content to encourage readers to share with their friends. Including images in your post will help click through rates from shared posts, thus driving more traffic to your site.
Make It Relevant: Think about your target audience and evaluate what topics both interest them and support your brand. Tools like google trends will help you evaluate whether your ideas are trending.
Make It Keyword Rich: Once you’ve determined your topic, use the google keyword research tool to determine popular search terms to support your content. Make sure to use those words within your article to increase your articles chances of ranking in google.
